Paul and I have been working on a video to promote my upcoming book, Open Your Heart with Geocaching, and it’s been an interesting experience.
One of the services my company offers is writing video scripts, and I’ve written a lot of such scripts … promotional videos, marketing videos, instructional videos, documentary videos. So I rather thought that this video would be a breeze.
Of course, those videos ran from seven minutes to half an hour. This one is supposed to run for about three minutes (for the long version; some spots should be for 30 seconds!).
Oops.
It’s interesting, though, the process of paring writing down to its essentials. In my first version of the script, I talked about the logistics and specifics of the hobby, about GPS receivers and geocaching containers. Once I realized that I needed to cut it down, that was the first material to be cut. Because at the end of the day, this is about opening one’s heart. If viewers don’t get that, they’re not going to get the book.
Yet another challenge in the exciting life of a geocacher!
Posted by: — jcezanne
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